Why we're not opening another Seekology store (yet)

Quite a few of our lovely Seekology customers (and brands) have been asking whether our store in Richmond is reopening today. I’m really rather sad to say that it’s not, and we have actually given up the lease in that location.

Seekology was always designed to be a physical-first retailer. I love meeting customers face to face – and so do the rest of the Seekology team – and believe in the power of IRL retail to deliver an uplifting, inspiring experience offering unbiased, impartial advice. Our first store was focused on events to help customers learn about trends such as sustainability, vegan beauty as well as activities such as meditation and yoga, and we had SO much fun meeting people and sharing the stories of the fabulous independent brands that we work with.

At the moment life remains very uncertain, and beauty retail will be probably be challenging for a while (I wrote more about my thoughts on this here). When some of the fun is taken out of the experience, alongside the overall economic challenges we are now facing, it’s likely that it will be hard for an independent beauty retailer such as Seekology to be commercially viable in the short term – with the need for social distancing, PPE for teams, limits to customer numbers in stores and the inability to use product testers safely. So for now, our online doors remain open, and I am planning some more IRL experiences for Seekology either for later this year or for 2021. We absolutely promise to be back with a fantastic experience when we’re ready and hope that you’ll sign up to our emails or follow us on social media to be the first to hear all about our next store.

It’s with a lot of nostalgia and a tinge of jealousy that I see other stores opening today and I wish them all the very best. I’ll be doing my bit to support them – especially the independents – and hope you will too, but for now we are concentrating on supporting independent beauty + wellbeing brands at www.seekology.co. We have some exciting virtual initiatives coming up, and we do hope to see you IRL in the not too distant future!

Shop the very best independent beauty + wellbeing brands here.