The best indie beauty + wellbeing brands

We seek out the very best independent brands to share on our curated website. When you buy from Seekology, you choose to support creativity, independent business + entrepreneurship.

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Looking for gifts (or a treat for yourself)?

Best Gifts For Men
Best Gifts For Men
Best Gifts For Women
Best Gifts For Women
Candles & Home Fragrance
Candles & Home Fragrance

Products of the week

SPF30 LIP BALM - NAKED FLORA
SPF30 LIP BALM - NAKED FLORA
by ALBUS & FLORA
£16.00
GOODNESS & TONIC FACE MIST
GOODNESS & TONIC FACE MIST
by ROSALENA BIO-ACTIVE SKINCARE
£26.00
COTTON FRESH NATURAL DEODORANT CREAM
COTTON FRESH NATURAL DEODORANT CREAM
by EVOLVE BEAUTY
£10.00
THE HYDRATING ONE - SHAMPOO BAR
THE HYDRATING ONE - SHAMPOO BAR
by KIND2
£12.50
FACIAL IN A BOX – STARTER KIT (TRIAL/TRAVEL)
FACIAL IN A BOX – STARTER KIT (TRIAL/TRAVEL)
by MEADOW BOTANICAL
£47.00

Our new pop up shop

We are so excited to welcome you to our new pop up Seekology shop in Slingsby Place, Covent Garden! Join us as we showcase over 25 independent, British brands and host events including the latest beauty trends and yoga classes.

Covent Garden pop up

Our store bestsellers

These fabulous products fly off the shelves in the Seekology store - get them online or come and see us in Richmond.

We love Handmade Beauty for their non-toxic nail polishes and nail treatments.

Our customers love Perfect Chaos for their hand made scented candles and home fragrances.

We love Heka's Aromatherapy oils, especially their SOS Balm - which is perfect for dry skin.

  • Aromatherapy

    Experience the power of Aromatherapy to help with sleep, relaxation or to invigorate you each day

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Celebrating Black-owned British beauty brands
We're running a competition to find the best new Black-owned British Beauty Brand. Discover the best Black-owned indie brands and join us at our event on 9th September to meet the winner!
READ MORE