Privacy & Cookies

Seekology Privacy Policy

Introduction

This privacy policy (Policy) relates to your personal information in connection with your use of and access to the Seekology website (www.seekology.co) (the Seekology Platform) and any services provided by Seekology (the Seekology Platform and services together forming the Seekology Services). We are committed to protecting your Information and your right to privacy. If you have any questions or concerns about our policy, or our practices with regards to your personal information, please contact us at hello@seekology.co.

When you use the Seekology Services, you trust us with your Information. We take your privacy very seriously. We seek to explain to you in the clearest way possible what information we collect, how we use it and what rights you have in relation to it. We hope you take some time to read through it carefully, as it is important. If there are any terms in this Policy that you do not agree with, please discontinue use of the Seekology Services.

Changes to this Policy or your personal information

We review this Policy regularly and it is your responsibility to check regularly and determinate whether this Policy has changed. If you do not agree to any change to this Policy then you must immediately stop using the Seekology Services. In the event we make any significant changes to this Policy we will use our best endeavours to inform you or such changes in advance in writing. It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes for example you change your email address.

About us

The Seekology Services are owned and operated by IRL Stores Limited (trading as “Seekology”) a company registered in England and Wales with company number 11984231 and whose registered office is situated at 20-22 Wenlock Road, London, England, N1 7GU (Seekology/we/us/our). Seekology is the controller (also known as a data controller) and is responsible for your personal information. The term “you” refers to the user wishing to access and/or use the Seekology Services. The Seekology Platform provides a platform for you to view and purchase selected brand goods directly from our brand partners either in store or online using the Seekology Platform.

Information we may collect about you

Personal information you disclose to us

In short: We collect personal information that you provide to us including information such as name, address, contact information and payment card information. We collect personal information that you voluntarily provide to us when registering and using the Seekology Services, or otherwise contacting us. The personal information that we collect depends on the context of your interactions, the choices you make and the products and features you use.

When you use the Seekology Services and/or when you otherwise deal with us, we may collect the following information about you (the Information):

  • Identity Data includes first name, last name and gender.
  • Contact Data means the data we use to contact you including your billing address, delivery address, email address and contact number.
  • Financial Data means the payment method and card association used to process your payments for your orders. We do not store or process your card details ourselves, they are processed and stored via one of our contracted third party service providers. We encrypt your payment card details in your browser and securely transfer this data to our relevant third party payment provider to process a payment.
  • Transaction Data means details about transactions you have made using the Seekology Services including the payments to and from you along with other details of products you have purchased from us.
  • Profile Data includes your username (email address), your login data, purchases or orders made by you, your interests, preferences, feedback and survey responses.
  • Usage Data includes information about how you use the Seekology Services. This includes your browsing patterns and information such as how long you might spend on one of our webpages on the Seekology Platform and what you look at and for, the page that referred you to the Seekology Platform and the click stream during your visit to our website, page response times and page interaction information (clicks you make on a page).
  • Marketing and Communications Data includes your preferences in receiving marketing from us and your communication preferences.
  • Other information relevant to services, customer surveys and/or offers. All personal information that you provide to us must be true, complete and accurate, and you must notify us of any changes to your Information. Information automatically collected 
In Short: Some information – such as IP address and/or browser and device characteristics – is collected automatically when you use the Seekology Platform. We automatically collect certain information when you visit, use or navigate the Seekology Platform. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use the Seekology Platform and other technical information.
This information is primarily needed to maintain the security and operation of the Seekology Platform, and for our internal analytics and reporting purposes. Like many businesses, we also collect information through cookies and similar technologies. You can find out more about this in our Cookies Policy.
How do we use your Information? In Short: We process your Information for purposes based on legitimate business interests, the fulfilment of our contract with you, compliance with our legal obligations, and/or your consent. We use your Information collected via the Seekology Services for a variety of business purposes described below.
We process your Information for these purposes in reliance on our legitimate business interests (Business Purposes), in order to enter into or perform a contract with you (Contractual), with your consent (Consent), and/or for compliance with our legal obligations (Legal Obligations).
We indicate the specific processing grounds we rely on next to each purpose listed below. We may process your Information for the following purposes:
  • Fulfil and manage any orders in connection with the Seekology Services (Contractual). We may use your Information or pass it onto our brand partners to fulfil and manage your orders, payments, returns, and exchanges.
  • To send administrative information to you for Business Purposes, Legal Reasons and/or possibly Contractual. We may use your Information to send you product, service and new feature information and/or information about changes to our Terms and policies.
  • To send you marketing and promotional communications for Business Purposes and/or with your Consent. We and/or our brand partners may use your Information for our marketing purposes, if this is in accordance with your marketing preferences. You can opt-out of our marketing emails, see below for further details.
  • To facilitate account creation and logon process with your Consent. If you choose to link your account with us to a third party account (such as your Google or Facebook account), we use the information you allowed us to collect from those third parties to facilitate account creation and logon process. See the section below headed "How do we Handle your Social Logins" for further information.
  • Administer promotions for our Business Purposes and/or with your Consent.
  • Request Feedback for our Business Purposes and/or with your Consent. We may use your Information to request feedback and to contact you about your use of the Seekology Platform.
  • To protect the Seekology Services for Business Purposes and/or Legal Reasons. We may use your Information as part of our efforts to keep our the Seekology Services safe and secure (for example, for fraud monitoring and prevention).
  • To enforce our Terms and policies for Business Purposes, Legal Reasons and/or possibly Contractual.
  • To respond to legal requests and prevent harm for Legal Reasons. If we receive a subpoena or other legal request, we may need to inspect the data we hold to determine how to respond.
  • For other Business Purposes. We may use your Information for other Business Purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve the Seekology Services, products, services, marketing and your experience.
Will your Information be shared with anyone? In Short: We only share information to comply with Contractual obligations, fulfil our Business Purposes, or with your Consent. We only share and disclose your Information in the following situations:
  • Contractual: to share information with brand providers to enable any orders for products or services to be fulfilled.
  • Compliance with Legal Obligations. We may disclose your Information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements).
  • Vital Interests. We may disclose your Information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.
  • Third-Party Service Providers. We may share your Information with third-party vendors, service providers, contractors or agents who perform services and require access to such information to do that work. Examples include: data analysis, email delivery, hosting services, customer service and marketing efforts. They will only have access to your Information to the extent that they need to perform those services. They are required to keep your Information confidential and may not use it other than as we ask them to and always in accordance with this Policy.
  • Business Transfers. We may share or transfer your Information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
  • Third-Party Advertisers. We may use third-party advertising companies to serve ads when you visit the Seekology Platform. These companies may use information about your visits to the Seekology Platform and other websites that are contained in web cookies and other tracking technologies in order to provide advertisements about goods and services of interest to you. See our Cookie Policy for further information
  • Business Partners. Provided you have given us Consent to do so we may share your Information with our business partners to offer you certain products, services or promotions.
  • With your Consent. We may disclose your Information for any other purpose with your Consent. We may disclose aggregated, anonymous information (i.e. information from which you cannot be personally identified), or insights based on such anonymous information, to selected third parties, including (without limitation) analytics and search engine providers to assist us in the improvement and optimisation of the Seekology Services. In such circumstances we do not disclose any information which can identify you personally.
Is your Information transferred internationally? In Short: We may transfer, store, and process your Information in countries other than your own but will take all reasonable steps to ensure it is protected. Whenever we transfer your Information outside of the UK, we will take all reasonable measures that we can to protect your Information in accordance with this Policy and applicable law. To the extent that any transfer requires approved safeguards are in place (for example if transferring outside of the European Economic Area that the EU model contract clauses or if to the USA that the entity it is transferred to is EU/US Privacy Shield registered) we will ensure these measures are in place.
Third-party websites In Short: We are not responsible for the safety of any information that you share with third-party providers who feature or advertise, but are not affiliated with, the Seekology Services. The Seekology Platform may feature links to third-party websites or contain advertisements from third parties that are not affiliated with us and which may link to other websites, online services or mobile applications. We cannot guarantee the safety and privacy of data you provide to any third parties. Any data collected by third parties is not covered by this Policy. We are not responsible for the content or privacy and security practices and policies of any third parties, including other websites, services or applications that may be linked to or from the Seekology Platform. You should review the policies of such third parties and contact them directly to respond to your questions.
How long do we keep your information? In Short: We keep your Information for as long as necessary to fulfil the purposes outlined in this Policy unless otherwise required by law. We will only keep your Information for as long as it is necessary for the purposes set out in this Policy, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements). When we have no ongoing Business Purpose to process your Information, we will either delete or anonymize it, or, if this is not possible (for example, because your Information has been stored in backup archives), then we will securely store your Information and isolate it from any further processing until deletion is possible.
How do we keep your Information safe? In Short: We aim to protect your Information through a system of organisational and technical security measures. We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your Information, transmission of personal information to and from the Seekology Platform is at your own risk. You should only access our services within a secure environment.
Do we collect information from minors? In Short: We take steps to ensure that the Seekology Services are only used by those over 16 years of age and we do not knowingly collect data from or market to children under 16 years of age. We do not knowingly solicit data from or market to children under 16 years of age. By using the Seekology Services, you represent that you are at least 16 years of age. If we learn that personal information from users less than 16 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we have collected from children under age 16, please contact us at hello@seekology.co.
Your Consent to processing You will be required to give Consent to certain processing activities before we can process your Information. Where applicable, we will seek Consent from you when you first submit Information to or through the Seekology Services. If you have previously given your Consent you may freely withdraw such Consent at any time. You can do this by emailing hello@seekology.co. If you withdraw your Consent, and if we do not have another legal basis for processing your Information, then we will stop processing your Information. If we do have another legal basis for processing your Information, then we may continue to do so subject to your legal rights.
Please note that if we need to process your Information in order for you to use the Seekology Services and you object or do not provide Consent to us processing your Information, the Seekology Services will not be available to you. Marketing and opting out If you have given Consent to marketing we may contact you about our products, services, promotions and special offers. If you no longer wish to receive such information you can withdraw your Consent at any time by sending an email to hello@seekology.co or unsubscribing from the communications.
If you have given Consent, we may share your Information with carefully selected third-party organisations and business partners and they may contact you directly. If you prefer not to receive direct marketing communications from the third-party please contact them directly to withdraw the Consent. Account Information You may at any time review or change the information in your account by logging into your Seekology account. If you wish to terminate your Seekology account please contact us via hello@seekology.co and we can arrange this for you. Some information may be retained in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our Terms and/or comply with legal requirements.
What are your privacy rights? In Short: You have certain rights in respect of your Information. You have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your Information, (ii) to request rectification or erasure of your Information; (iii) to restrict the processing of your Information; and (iv) if applicable, to data portability. In certain circumstances, you may also have the right to object to the processing of your Information. To make any requests, please contact us at hello@seekology.co. We will consider and act upon any request in accordance with applicable data protection laws. We may need to request specific information from you to help confirm your identity and ensure your right to access your Information (or to exercise any of your other rights). This is a security measure to ensure that your Information is not disclosed to a person who does not have the right to receive it. We may also contact you to ask you for further information in relation to your request to speed up your response. If we are relying on Consent to process your Information, you have the right to withdraw your Consent at any time. Please note however that this will not affect the lawfulness of the processing before its withdrawal.
Contact us We welcome your feedback and questions on this Policy. If you wish to contact us about this Policy, about our Information or any other questions, please email us at hello@seekology.co. You have the right to make a complaint at any time to the Information Commissioner’s Office (the ICO), the UK supervisory authority for data protection issues (https://ico.org.uk/concerns/). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

 

Seekology Cookie Policy

INFORMATION ABOUT OUR USE OF COOKIES  

The Seekology website www.seekology.co (the Site) uses cookies to distinguish you from other users of the Site. This helps us to provide you with a good experience when you browse the Site and also allows us to improve the Site. By continuing to browse the Site, you are agreeing to our use of cookies. Please be aware that restricting cookies may impact on your user experience and may prevent you from using parts of the Site.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

We use the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of the Site. They include, for example, cookies that enable you to log into secure areas of the Site, use a shopping cart or make use of e-billing services.
  • Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around the Site when they are using it. This helps us to improve the way the Site works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognise you when you return to the Site. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting cookies. These cookies record your visit to the Site, the pages you have visited and the links you have followed. We will use this information to make the Site and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You can find more information about the individual cookies we use and the purposes for which we use them in the below :

Cookie Type

Cookie Name

Purpose

More information

Analytical/ performance cookies

Google Analytics

This cookie enables us to:

(a) Estimate our audience size and usage pattern.

(b) Understand how visitors navigate to and through the Site.

(c) Track the effectiveness of digital marketing campaigns.

(d) Recognise you when you return to our site.

 

You can find out more about Google Analytics here.

Targeting Cookies

Google Adwords Conversion Tracking

This cookie enables us to help us deliver targeted online adverts based on past visits to the Site.

 

These cookies expire within 30 days and do not contain information that can identify you personally. Please refer to the Google Advertising Privacy Notice and Google Privacy Policy for more information.

Targeting Cookies

Google Adwords Remarketing

This cookie enables us to help us deliver targeted online adverts based on past visits to the Site.

Please refer to the Google Advertising Privacy Notice for more information about the ability to opt out and Google Privacy Policy.

 

Targeting Cookies

Google Tag manager

This cookie enables us to help us understand visitor information and source.

You can find out more about Google Tags manager

 

Targeting Cookies

Facebook Advertising

This cookie enables us to help us deliver targeted online adverts based on visits to the Site.

Please refer to the Facebook cookie policy for more information

 

 

MANAGING COOKIES 

The most popular web browsers all allow you to manage cookies. You can choose to accept or reject all cookies, or just specific types of cookies. 

How to manage cookies in different web browsers 

Most browsers will allow you to turn off cookies. Please note that turning off cookies will restrict your use of the Site.  The following links provide information on how to modify the cookies settings on some popular browsers:

Please note that we do not currently respond to Do Not Track (DNT) signals.

We strongly recommend that you leave Cookies active, because they enable you to take advantage the most attractive features of the Site, but this remains your personal choice.

You can also visit the About Cookies, for more information about cookies and how to manage them.

THIRD PARTY COOKIES

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control.

You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

If you would like more information about these third-party cookies, it is available from to youronlinechoices.com/UK/.

Note that when third parties are collecting information about you, these third parties are acting as controllers in their own right (ie. they are not acting on our behalf).

EMBEDDED CONTENT

Sometimes, we embed images or videos from sites such as YouTube.  As a result, when you visit a page featuring such content, you may be presented with cookies from these websites. We do not control these cookies and cannot prevent these sites or domains from collecting information on your use of this content.

You should check the relevant third-party website for more information about them and how to opt out.  They may still gather usage information about you (e.g. number of views, plays, loads etc.) and may also be able to work out who you are even if you are not logged in to their services. 

Read more about YouTube's privacy policy for embedded content.

SOCIAL NETWORKING AND SHARING TOOLS

On some pages, we also feature embedded 'Share' buttons or widgets that enable you to share content with friends through a number of popular social networking sites (e.g.: Twitter; Facebook, Instagram, etc.).

These sites may set cookies which can identify you as an individual when you are also logged in to their services and even when you are not logged in to their service. This means they may be collecting information about what you are doing all around the internet, including on the Site. We do not control these cookies and you should check the relevant third-party site to see how your information is used and how to opt out.

CHANGES TO THIS COOKIE POLICY

We will review, and where necessary update, this policy. If we have your e-mail address, we may also e-mail you with information on those changes. If we need to, we will also ask you to confirm that you are happy with those changes.