Behind the Scenes: This Month at Seekology - April

April has been a busy, busy month at Seekology - from reopening our shop in Richmond to planning our new central London Pop Up and launching new indie beauty and wellness products. Also, our Founder Rebecca was featured on the BBC! Read more in our behind the scenes blog below: 

The return of the Spring Sun

The changing weather and beginning Spring has lifted all of our spirits, and we're enjoying the sun and being out by the river and al fresco dining. The return of Spring has been a joy, but beware - this first spring sun has enough intensity to still cause damage to your skin! 

The UV rays are already strong enough to cause sunburn, and 90% of ageing is caused by the sun. Read more about the effects of the sun on your skin here. 

So how can we protect ourselves from the sun and prevent ageing and reduce the risk of skin cancer? The answer is simple - SPF! 

But what does SPF actually mean and how often do I have to reapply? 

SPF stands for Sun Protection Factor and indicates how well the sunscreen protects the skin against UVB rays (the star rating often seen on packaging refers to UVA protection). The higher the number the more protection for your skin, although even with higher levels you should reapply your SPF every two hours. 

Which SPF do I need? 

According to even wearing as little as SPF15 on a daily basis causes 24% less ageing for your skin compared to using no SPF. However, it is recommended to choose a higher factor of 30 or 50. Read more about SPF factors here. 

Some of our favourites include lip balm with SPF like the NAKED FLORA - SPF 30 lip balm by Albus & Flora to all natural, paraben and cruelty free sunscreen lotions like the BODY SEA & SUN LOTION SPF30 by Saltee - shop the best of natural and vegan SPF products by indie beauty brands at Seekology. 

Reopening the Richmond Shop 

On April 12th we finally reopened our shop in Richmond, South West London. It’s been fantastic meeting customers again and sharing some of our favourite brands with them. If you can’t make it to our shop you can still book your individual free online skincare consultation with Mimi on our website. Just click here.

Plans for May

Throughout April, Founder Rebecca and the Team have been working hard on planning our upcoming Pop Up store and experience on Oxford Street in London which has been featured in an article about pop ups on the BBC. Rebecca shared her knowledge and passion about the importance of independent retailers and providing a unique experience for customers. Read the full article here.

Save the date for May 10th-13th and drop by our Seekology Pop Up at no.58, Oxford Street where you can meet some of the founders behind our brands and Seekology’s founder Rebecca, as well as testing and trying some of our indie beauty and wellness products in real life! 

Our April favourite’s - curated by the Seekology Team: 

1. Wild Mint Soy Wax Candle by Interlude

Mimi, our skincare expert and ITEC licensed beauty therapist has been busy back in store and recommends the Wild Mint Soy Wax Candle by Interlude. She says it’s “the most luxurious scent at a fraction of a luxury price. Hand poured with an even smokeless burn, fills the room with a clean, crisp spearmint aroma. Perfect for spring evenings and light relaxation”. And also, it’s 100% natural soy wax! 


2. Palace Road, India Hand Cream by Lavender & Lillie

This month, a new member joined the Seekology team; Eliane started in April as a Content Creator. Taking care of all things creative (like this blog), she has been busy supporting Rebecca and the team. One of her favourite products this month is the Palace Road, India Hand Cream by Lavender & Lillie. She says: “I really suffer with dry hands, and constantly using hand sanitiser that dries your skin out isn’t helping, but this cream is super hydrating, vegan and the combination of Jasmine and black pepper smells amazing.”

Also available in the India range are the Bar Soap, Scented Natural Wax Candle, Natural Reed Diffuser, Hand & Body Wash, and Hand & Body Lotion.

Shop all Lavender & Lillie products here. 


3. Vitamin C & Hyaluronic Acid Night Treatment - Dream Couple by Elan Skincare

Our Founder's pick of the month is the Vitamin C & Hyaluronic Acid Night Treatment - Dream Couple by Elan Skincare. Rebecca says: "The hyaluronic acid ensures my skin stays supple and smooth whilst the Vitamin C helps keep it looking bright and fresh, it’s all natural and smells amazing."

Shop the full range of Elan Skincare here. 


To keep up with all things Seekology and discover the best in new indie beauty and wellness brands, do follow us on Social Media: @SeekologyUK. 

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