As lockdown lifts, we’re excited about getting out and about a bit more, although we’re worried about the impact of wearing face masks (particularly when it’s on the warm side!). In this guest post, Abbie from natural skincare brand Freya + Bailey answers our questions about how to look after our skin.
Abbie, your philosophy has always been about creating a range that protects the skin as well as feeling (and smelling) amazing. Tell us more about the genesis of Freya + Bailey:
Life is stressful. While that sounds like an understatement, the importance of self-care was not central to me some years back. I was leading a business group for an international brand and the stress was immense. I sort of ignored my body’s “help!” signal which is never a good call. I developed severe stress acne and begun a detailed search for a product hope in a bottle which eventually led me to the clinical team I now partner with at Freya + Bailey.
We have formulated a range that addresses the various skin concerns caused by stress, pollution and other modern day realities. In addition to this, we have enriched them with therapeutic essential oil aromas to help destress minds and skin. The mind - body connection is real.
Does wearing a face mask cause blemishes? What other sorts of skin issues might we experience?
Since masks come in direct contact with your face and often rub or chafe the skin in certain areas, they can cause frustrating issues like acne, hyperpigmentation or contact dermatitis. Despite this, we all know that covering our faces is an important step in curbing the spread of COVID-19, it just means you’ll need to pay extra attention to caring for your skin.
What products would you recommend someone uses on a daily basis to look after their skin when they’ve been wearing a face mask?
In essence it’s all about protecting and restoring your skin barrier If there were two must dos in relation to this, they would be to use a super hydrating cleanser, like our AWAKE! Recharge Face, then apply a nourishing moisturiser, like QUENCH! Clarifying Moisturiser to the bridge of your nose, around your ears, jawline, cheek bones, and anywhere else where the mask might be rubbing. These tend to be the most forgotten areas in fact.
What about a weekly ritual (especially since we might not want to go for facials just yet)?
If you’re dealing with redness or irritation as a result of wearing face masks then a weekly, at home mud mask is a game-changer. Vitamin C-based antioxidants options are best, but look also for a gentle ingredient like coconut or olive to soothe irritation. Our GRAY! Minx mask is blended with calming shea butter and clay to rejuvenate your skin and leave it inflammation-free. Try also to go beyond the product solution to appreciation of the ritual itself by carving out time each week explicitly for this. So much of beauty is the tactile experience. The scents and actual ritual of using products and feeling and smelling them is a de-stressing moment and opportunity for healing at the beginning or end of your day. Breathe.
And finally, what’s the secret behind your own glowing skin?
As a busy mum of two with my own business, time for myself is often in short supply. I'm a fan of instant-gratification glow, products like our HAIL! Marula face serum - with natural ingredients to plump and smoothe, leaving your complexion clear and radiant.
I combine this with a vitamin C abundant hydrator like FORTE! Collagen moisturiser. I consider vitamin C the" little black dress of skincare" . We've fortified our Freya + Bailey "ingredient wardrobe" range with it as it protects with antioxidant power immediately after application, and over time, helps to brighten skin, even its tone and reverse the effects of stress and environmental damage. It's truly an essential part of my daytime skin-care routine and keeps my skin protected and glowing.
Thanks for your advice Abbie! Freya + Bailey was one of the very first brands we chose for the Seekology store, and we’re delighted that you’re able to share your knowledge and expertise with us.