10 ways to support small brands this Independents' Day

In the US it's Independence Day... well in the UK we have Independents' Day today. Very timely given the re-opening of so many critical parts of the economy that include a large number of independent businesses.

I’ve long been a champion of smaller brands. The challengers. The innovators. The underdogs. 

Having worked for both very large and very small companies on either side of the Atlantic, I can safely say there’s nothing more rewarding than helping a small company grow its sales, reach new customers or get into the press. This is what Seekology is all about, and while you'll know I decided not to open another store (yet!) I can't wait for the day when it's right for us to support independent brands with a physical space again. 

In the meantime, here are 10 things you can do to support small brands today:

  1. Make an effort to seek them out. Seekology is one place – where I’ve done the hard work for you – and there are plenty of other independent retailers and marketplaces that also support small brands across a range of categories. It doesn’t take much googling or searching on social media to find a plethora of exciting companies out there.
  2. Ask your friends which small brands they like, and tell them which ones you’ve discovered in return. Word of mouth really is the best referral.
  3. Consciously start every product search at small companies you know rather than going straight to the big companies.
  4. Follow small brands on social media, and comment, like and share what they’re doing – this way their content will move up the algorithm and have more chance of being seen by more people.
  5. Sign up to these companies’ emails and open them – you never know when you might be pleasantly surprised by what they have to offer you or what might interest a friend.
  6. Plan ahead by buying in bulk from small brands online. When you find a gorgeous candle such as any of these, buy several and create a “present drawer”. This way, you won’t have to wait in line on the high street next time you’re on your way to a socially distanced garden party.
  7. Following on from this, always try to give presents that come from challenger brands – this way new customers will find out about them too.
  8. Share content that also promotes small brands. We’re starting to see mainstream journalists writing more about local and independent businesses. If you circulate these articles, you’re promoting the overall ecosystem.
  9. Make an effort to go into independent stores when you're walking down the high street - especially those you've never been to before.
  10. Leave a positive review – if you’ve purchased from a brand before and had a good experience, leave a review on their website / google / facebook so that others are encouraged to do the same.

If you've got this far, please do take a look at the wonderful independent businesses we support at Seekology!